Platform81
27 Case Studies
A Platform81 Case Study
AH Plant Hire partnered with Platform81 to improve lead volume and efficiency from paid search. They operated in a highly competitive, price-driven market where costs fluctuated quickly and seasonal demand required careful budget control. The challenge was to grow leads without increasing wasted spend.
Platform81 refined targeting and improved conversion quality through methods like smarter bidding, search query reviews, and seasonal budget management. This approach resulted in a 46% increase in leads, a 12% improvement in conversion rate, and a reduction in cost per conversion for AH Plant Hire.