Case Study: OpenRoad Lending achieves enterprise-level website and SEO success with Plasma

OpenRoad Lending - Customer Case Study

OpenRoad Lending, an auto loan provider recognized for rapid growth, needed a more professional, enterprise-feeling website and a new digital strategy to support continued expansion and better search visibility. Plasma was engaged to redesign the site, implement a user-interface refresh, and make the site SEO-friendly while moving the backend into a more manageable CMS.

Plasma rebuilt the site end-to-end—adding verification logos, testimonial banners, a homepage mini-application, refined layouts, and meeting on-site SEO best practices—while training OpenRoad for ongoing optimization. The result is an enterprise-looking, more trustworthy and credible website built on a user-friendly CMS and set up for improved search performance thanks to Plasma’s SEO implementation.

OpenRoad Lending