Case Study: Freeman monetizes streamed event content and expands audiences with Plasma's OnlineEvent e‑commerce solution

Freeman - Customer Case Study

Freeman, a leading provider of integrated services for face‑to‑face marketing and events, needed a way to monetize streaming and on‑demand video from a CDN, extend the reach of keynotes and conference content, and create new revenue streams for trade shows. Freeman partnered with Plasma to build the OnlineEvent e‑commerce portal to stream and sell show videos to audiences who couldn’t attend in person.

Plasma delivered a full e‑commerce solution that integrates a payment gateway, an admin backend for managing shows and content, iTunes‑style search and preview views, shopping cart checkout, and a Sales Report Manager—supporting tens of thousands of transactions a month. Freeman also leverages Plasma’s Managed Service for ongoing operations and updates, resulting in broader content reach, new revenue generation, reduced operational burden, and a long‑term vendor partnership.

Freeman