Case Study: Huntington National Bank achieves record double-digit (32%) revenue growth with Planview Enterprise Agile Planning

Shifting from Project to Product Helps Huntington National Bank Achieve Record Double-digit Revenue Growth

Huntington National Bank, a $177 billion-asset regional bank with more than 1,000 branches in 11 states, faced mounting competitive pressure from fintechs and other financial firms. Its legacy project-based, annual funding model produced multi-year cycles from idea to customer, limiting speed, innovation, and the ability to meet aggressive growth targets.

To fix this, Huntington formed a Value Management Office and shifted to a product- and value-stream-centric model powered by Planview Enterprise Agile Planning (Planview AgilePlace), implementing a three-tier board structure to align funding, teams, and work. The transformation enabled monthly releases, faster customer feedback and increased efficiency — and two years in helped drive record growth, with $6 billion in revenue (up 32% year over year).

Huntington National Bank

Charlie Kennedy

Vp, Agile Delivery Leader