Case Study: Newell Rubbermaid achieves optimized resource management and faster product execution with Planview Enterprise (Planview)

Newell Rubbermaid Uses Planview Enterprise for Its Newly-Designed Product Delivery Approach to Drive Unprecedented Growth

Newell Rubbermaid (NWL), an S&P 500 consumer goods manufacturer with brands like Sharpie, Rubbermaid and Calphalon, launched a 2012 “Growth Game Plan” and consolidated into a single operating company. The company struggled with fragmented spreadsheets, no unified product commercialization process, poor project prioritization and inefficient resource management, which created bottlenecks and trapped capacity across R&D and new product programs.

NWL deployed Planview Enterprise for Product Development across R&D and new product initiatives, completing implementation in four months and introducing phase gates to standardize decision points. The solution created a single source of truth and on‑demand reporting, enabling faster hiring to address bottlenecks, improved resource balancing and capacity forecasting, clearer project prioritization and visibility, stronger stakeholder alignment, and reduced administrative overhead.

Newell Rubbermaid

Chad Holzhou

Program Manager