Case Study: KBC Bank achieves company-wide, scalable innovation—engaging 12,000 employees and generating 682 viable ideas with Planview's Spigit

How KBC Uses Spigit to Unite Global Innovators And Lead the Charge In Financial Services

KBC Bank N.V., a Belgian universal bank with 38,000 employees, set out to move from simply meeting customer needs to delivering greater value faster by building a company‑wide culture of innovation. The challenge was to surface ideas from frontline staff to senior leaders across six countries and multiple languages, and to remove hierarchical barriers that kept good ideas from reaching decision-makers.

By deploying Spigit’s multilingual crowdsourcing platform, KBC scaled The Pitch program to thousands of employees, enabling fair idea submission, voting and algorithmic selection with an implementation guarantee for winners. The program generated 6,227 participants, 682 viable ideas, 92% agreement on its strategic importance and 73% saying it removed hierarchy — with the winning entry, the gamified customer app “KBC Universe,” launched in core markets.

KBC Bank

Sofie Blockx

Head of Corporate Change & Culture