Case Study: Affinnova achieves real-time cross-department visibility and improved workforce utilization with Planview AdaptiveWork

Affinnova - Customer Case Study

Affinnova is a fast-growing marketing technology company that uses optimization algorithms and predictive analytics to help enterprises improve product, advertising and design success. Headquartered near Boston with global offices and 500% revenue growth over five years, the company struggled to manage more than 100 concurrent projects using Excel, Outlook and Microsoft Dynamics, leaving sales, finance and operations disconnected and lacking real-time visibility into project status, individual capacity and commission links.

Affinnova implemented Clarizen with a seamless Salesforce integration to unify sales, financial and operational data, create projects from opportunities and enable real-time collaboration. Within two months nearly half the staff (about 80 of 200) were using the system; outcomes included clearer financial performance tracking, cross-departmental visibility in real time and improved workforce planning and resource allocation.

Affinnova

Konstantin Valchev

Manager of Financial Planning & Analysis and Systems Integration