Case Study: a footwear and clothing company achieves unified omnichannel shopping with Planit

How this footwear and clothing company used omnichannel ecommerce technologies to put the customer at the centre of its business

The footwear and clothing company faced a significant challenge after its acquisition, as its legacy systems were fragmented and created poor customer experiences. To support a digital transformation centered on the customer, the company partnered with Planit for quality assurance and testing services to ensure the successful implementation of a new technology stack, including solutions from Salesforce, NewStore, and Adyen.

Planit worked alongside Salesforce and other partners to implement the solutions in three releases, which included Salesforce Marketing Cloud, Service Cloud, and Commerce Cloud, as well as NewStore for omnichannel retail. The result was a unified customer experience and major operational efficiencies, including a 40% reduction in service calls, a 175% increase in average order value from targeted emails, and a smoother in-store checkout process, all delivered on time with almost no reductions in project scope.