Case Study: OzTAM achieves successful VPM launch with Planit testing services

How OzTAM used our testing to successfully launch its Video Player Measurement (VPM) platform and ensure the quality of its continued service enhancements

OzTAM, Australia's official television audience measurement body, sought to launch and ensure the quality of its new Video Player Measurement (VPM) platform. They required specialized testing services to accurately gauge digital ratings for internet-delivered TV content and engaged Planit as their quality partner to address this challenge.

Planit built a defined testing approach and provided staff augmentation to assist with certification, becoming a true partner to OzTAM. This solution was integral to the successful launch of the VPM platform and its subsequent service enhancements. Planit’s work also facilitated crucial knowledge transfer, which reduced risk and upskilled the broader team.

OzTAM

Padraig O’Donovan

Digital Strategy Director