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Case Study: National Rugby League achieves a better digital fan experience with Planit
A Planit Case Study
Delivering a great experience to sports fans by assuring quality for the NRL’s revamped Digital Network of websites and apps
The National Rugby League (NRL) faced the challenge of assuring quality for its massive digital transformation, which involved the relaunch of 60 websites and apps across its entire network. To deliver a premium experience to its fans, the NRL engaged Planit to provide comprehensive quality assurance testing for this revamped digital ecosystem.
Planit implemented a full suite of testing services, including functional, mobile, performance, security, and accessibility testing for the entire NRL Digital Network. This solution ensured the successful, on-time launch of all digital assets. The results were significant, with the network reaching its target of 800,000 registered users four years ahead of schedule and supporting 2.8 million weekly users. Planit's partnership also contributed to a 53% increase in video views and helped club memberships grow by 10-30%.
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