Case Study: Under Armour expands global reach with digital content and collateral from Planit Agency

With Planit’s help, Under Armour is tearing it up

Under Armour partnered with Planit Agency to help expand its global reach beyond U.S. sports like football and baseball into the much larger international soccer market. The challenge was to support Under Armour’s mission to promote innovative training and match equipment and strengthen its presence with global football audiences.

Planit Agency delivered digital content and collateral, including a print campaign for the Blur shoe, sales materials, in-store POP, online advertising, email, social assets, and videos. The work helped the Blur reach adult and youth athletes worldwide through catalog distribution of just over a million, and it became one of the fastest-selling shoes in Under Armour history. Planit Agency also supported major sponsorship efforts such as Tottenham Hotspur and Colo-Colo, helping Under Armour win key international football partnerships.

Under Armour