Case Study: AGCO achieves global brand unification with Planit Agency

How Planit is helping AGCO elevate its global leadership status

AGCO partnered with Planit Agency to help reposition its corporate brand, build awareness of its products and services, and improve market share through a more unified global presence. The challenge was especially complex because AGCO’s core brands operated in different regions with little awareness of how they were connected.

Planit Agency delivered a fully integrated branding and communications solution that included corporate rebranding, global brand summit facilitation, a revamped social media presence, and support for new service initiatives. The work helped create the new brand essence “Leading the way. Fearlessly.” and drove measurable growth across social channels, including a 69% increase in Facebook fans, a 121% increase in Twitter followers, and a 118% increase in YouTube subscribers.

AGCO