Case Study: DEWALT drives awareness for Built in the USA campaign with Planit Agency

DeWalt drives 20MM+ PR impressions with Planit Agency

Planit Agency was engaged by DeWalt to address the challenge of announcing the launch of its first line of American-built tools. DeWalt needed to effectively communicate this "Built in the USA" story to construction professionals and home improvement distributors while ensuring the new message aligned with its established "Guaranteed Tough" brand identity.

The solution implemented by Planit Agency was a comprehensive integrated marketing campaign centered on the essence "Land of the Free, Tools of the Brave." This included PR efforts like sponsoring a Veterans Day parade, staging a convention takeover with a NASCAR display, and creating a supporting microsite and video. The results were significant, generating over 20 million PR impressions and more than 25,000 video views within five months, successfully driving awareness for the new product line.

DeWalt