Case Study: AGCO achieves global brand unity and stronger market presence with Planit Agency

AGCO grows Facebook fans 69% with Planit Agency

AGCO, a global agricultural equipment manufacturer, needed to reposition its corporate brand and increase market share by unifying its disparate core brands across different regions. They engaged the vendor, Planit Agency, to develop a fully integrated brand strategy and build awareness of their products and services.

Planit Agency's solution involved creating a new corporate brand essence and facilitating global branding workshops to define unified values. They revamped AGCO's social media presence with highly targeted programs to manage global variances. This strategy successfully galvanized internal audiences and increased brand awareness, resulting in a 69% increase in Facebook fans, 121% more Twitter followers, and 118% growth in YouTube subscribers.

AGCO