Case Study: Brandnooz achieves a fast, smooth site relaunch and streamlined project management with Planio

Brandnooz - Customer Case Study

brandnooz is a consumer portal that “tastes the news” by letting users test, review and recommend new food products, giving manufacturers authentic word-of-mouth marketing and early acceptance data. After a successful launch and rapid user growth, the site's CMS could no longer support new features, evolving design needs, user demands and the need to measure activity, so brandnooz planned a major relaunch.

They used Pidoco for rapid, clickable prototyping and Planio for integrated project management, then connected Pidoco to Planio via API so prototypes, reviews and tasks could be tracked in one place. The combined workflow sped up design, developer coordination and task tracking, enabled smoother collaboration and rights management, and delivered a fast, successful relaunch that met the founders’ expectations.

Brandnooz

Daniele Fontaniello

Managing Director and co-founder, Brandnooz