Case Study: Vensure Employer Solutions eliminates silos between Marketing and FP&A with Planful

Vensure Employer Solutions Eliminated Silos Between Marketing and FP&A

Vensure Employer Solutions, a rapidly growing HR solutions provider, needed a better way to manage marketing spend across a large and expanding team. Frequent acquisitions and a growing headcount created delays in tracking campaign performance, while siloed work between marketing and FP&A made it hard to get real-time visibility. Vensure turned to Planful to help bridge that gap and support more agile budget management.

With Planful, Vensure Employer Solutions brought marketing and FP&A closer together, enabling cross-functional collaboration and faster access to spend data. The result was a more accurate, real-time view of marketing performance and greater confidence in making quick adjustments, with Planful helping the team understand exactly where money was being spent and the outcomes of that spend.

Vensure Employer Solutions

Cliff Jones

Assistant Vice President of Financial Planning and Analysis