Case Study: TMD Friction improves marketing planning efficiency with Planful

TMD Friction Chooses Planful for More Effective Marketing Planning With Much Less Effort

TMD Friction needed a more trustworthy, user-friendly way to manage marketing expenses and budgeting, as its legacy process was difficult to use and created skepticism about the data. The company chose Planful’s marketing planning and expense management solution to replace the old approach and make planning across regions more effective.

With Planful, TMD Friction moved to a modern, intuitive system and completed its annual marketing planning within months. The team reported more organized and detailed output, faster access to information, and less admin work; half the team said budgeting workload dropped by up to 33%, while others saw reductions of up to 50%. Planful also helped TMD Friction quickly answer budget and ROI questions for new owners, earning strong positive feedback and enabling the team to track spending to the euro.

TMD Friction

Alexandru Nechifor

Digital Transformation Leader