Case Study: Maison Mirabeau achieves stronger global marketing visibility and accountability with Planful

Maison Mirabeau Uses Planful To Fortify Global Marketing Performance

Maison Mirabeau needed a more efficient and accurate way to track, manage, and analyze global marketing spend as the company scaled. Using Planful for Marketing, the team wanted better visibility into budgets, committed spend, and performance across markets, replacing spreadsheet-based tracking with a more reliable source of truth.

Planful implemented Planful for Marketing to automate marketing budget management and improve accountability. The result was real-time visibility into spend, stronger control for Finance, and better decision-making across Marketing, Sales, and Finance. Maison Mirabeau also saved a few days each month previously spent on data entry and error checking, while gaining more accurate insights to support annual budgeting and ongoing marketing adjustments.

Maison Mirabeau

Tessa Henderson

Chief Financial Officer