Case Study: Veritone achieves financial clarity and marketing efficiency with Planful

How Veritone Achieved Financial Clarity and Efficiency with Planful

Veritone needed a faster, more accurate way to manage marketing budgets, track ad spend ROI, and reduce the long wait for finance reports. The company chose Planful to address budgeting challenges and improve visibility into budget allocation, expense tracking, and marketing performance.

With Planful, Veritone centralized critical financial data, created more detailed expense subcategories, and integrated LinkedIn and Google Ads to streamline reporting. The result was significant efficiency gains, including 3–4 hours saved per week from eliminating manual data import and reconciliation, and 12–16 hours saved weekly overall for marketing, while also strengthening collaboration between finance and marketing.

Veritone

Jerry Ganguzza

Manager of Corporate Events