Case Study: Superwall scales to 1B+ paywalls with PlanetScale

Superwall scales to 1B+ paywalls with PlanetScale

Superwall, a company that helps consumer apps optimize paywalls to increase revenue, needed a highly scalable database platform to support their ambitious growth goals. They wanted to avoid the operational headaches of managing databases themselves and required a solution that could start small but scale to billions of end-users.

Superwall chose PlanetScale for its combination of MySQL familiarity and the near-infinite scalability of Vitess. Using PlanetScale's branching feature integrated with GitHub Actions, they achieved a seamless development workflow. As a result, Superwall has scaled to over 1 billion paywall displays, handles approximately 1 million paywalls per day, and produces hundreds of thousands of monthly customer conversions without database performance issues.

Superwall