Case Study: Superwall scales to 1B+ paywalls without database headaches with PlanetScale

PlanetScale gives Superwall a scalable platform to handle huge growth trajectory

Superwall uses PlanetScale to power its paywall infrastructure. The company helps consumer apps optimize pricing, design, and copy for paywalls, and needed a database platform that could start small but scale reliably to support massive growth and billions of end users without database headaches.

By building on PlanetScale from day one, Superwall got MySQL familiarity plus Vitess-backed scale, along with branching and deploy requests that fit neatly into a GitHub Actions workflow for isolated development environments. With PlanetScale, Superwall has scaled to more than 1 billion paywall displays, around 1 million paywalls per day, and hundreds of thousands of monthly conversions, while also benefiting from responsive support and dependable performance.

Superwall

Brian Anglin

Co-founder