Case Study: Dub achieves massive growth without database bottlenecks with PlanetScale

PlanetScale gives Dub a rock-solid foundation and unmatched development velocity

Dub is the open-source link management and click-tracking infrastructure for modern marketing teams. As a fast-moving company with a small engineering team and rapidly growing usage, Dub needed a database platform that could keep up with its development velocity and anticipated scale, so it built on PlanetScale from day one.

Using PlanetScale’s Vitess-based database platform, along with features like branching and deploy requests, Insights, backups, and strong documentation and support, Dub was able to iterate quickly without risking production stability. The result has been rock-solid uptime and reliability, no database bottlenecks, and the ability to recover quickly from issues such as restoring thousands of accidentally deleted links for a customer; Dub also expects to grow from managing 40k new links per month toward 100 million clicks per month, with PlanetScale providing the scalable foundation for that growth.

Dub

Steven Tey

Founder