Case Study: Pioneer DJ launches the FLX4 with Planet's retro-futuristic campaign

Pioneer DJ launches the FLX4 with Planet’s retro-futuristic campaign

Pioneer DJ, a leading brand in DJ equipment, engaged their design agency Planet to create a marketing campaign for their new DDJ-FLX4 controller. The challenge was to launch this product, which was aimed at a broader audience of budding DJs, with a unique retro-futuristic and anime-inspired visual identity.

The solution implemented by Planet involved sourcing and collaborating with an illustrator to bring the key visual to life. They created a comprehensive suite of assets, including a main illustration, product visuals, and a bank of illustrated elements for use as stickers and graphic flourishes across both print and online advertising. Planet delivered a full marketing campaign for the product launch, encompassing motion graphics and social media posts.

Pioneer DJ