Case Study: Ooodles builds a bold, digital-first tech rental brand with Planet

Ooodles launches a vibrant tech rental brand with Planet

Ooodles, a mobile-first ecommerce business, approached Planet to develop a full brand identity for its new pay-as-you-go tech subscription service. Their challenge was to create a name and visual style that would feel at home in the digital landscape and appeal to a broad audience in a fast-paced market.

Planet implemented a vibrant and gender-inclusive solution, crafting a bold single-word name mark and a visual identity using digital-first colors and an upbeat tone of voice. This comprehensive branding positioned Ooodles as a recognizable key player above its competition, though the case study does not cite specific measurable results.

Ooodles