Case Study: Iannelli Bros boosts quote enquiries and visibility with Planet Media's website and SEO

Ianelli Bros boosts clicks 29% with Planet Media

Ianelli Bros, a refrigerated transport provider in Australia, faced a challenge with an unclear website that failed to communicate its key services and strengths, resulting in poor search visibility for high-intent logistics queries. Planet Media was engaged to address these issues with website and SEO services.

Planet Media rebuilt the website with a clear structure centered around dedicated service and location pages, while bringing key trust signals forward and implementing a streamlined "Get a Quote" system. Their SEO strategy targeted high-intent keywords to improve visibility. This solution from Planet Media led to a 48% increase in overall traffic, a 29% increase in clicks, and a significant rise in qualified quote enquiries.

Ianelli Bros