Case Study: Abode Constructions boosts visibility and qualified enquiries with Planet Media

Abode Constructions boosts organic traffic 423% with Planet Media

Planet Media partnered with Abode Constructions, a builder of high-end home renovations and custom builds in Canberra. The client's challenge was a digital presence that failed to reflect their premium quality, featuring a generic website, poorly differentiated services, and low visibility for high-intent search terms, which hindered their ability to generate quality enquiries.

The solution implemented by Planet Media included a comprehensive strategy involving website development, SEO, paid ads, and social media. The approach repositioned the brand around lifestyle outcomes and real project showcases to build trust. This strategy resulted in a 423% increase in organic traffic, a 337% rise in clicks, and a 330% growth in impressions over eight months, leading to more qualified consultation enquiries and better conversion rates.

Abode Constructions