Case Study: Global Lawn and Garden Care Brand elevates customer experience with The Planet Group’s Launch Consulting

Global Lawn and Garden Care Brand consolidates 5 brands in 18 months with The Planet Group

A global lawn and garden care brand sought to solidify its position as a trusted advisor and build a cohesive digital experience for its customers across its multiple product brands. To achieve this digital-first, content-to-commerce vision, the company partnered with Launch Consulting, part of The Planet Group, for a comprehensive digital transformation leveraging solutions like Salesforce Commerce Cloud and Customer 360.

The Planet Group's Launch Consulting designed a future-state strategy that integrated five major brands onto a single, modern digital platform within 18 months. The solution included implementing a modern CMS, streamlining governance, and leveraging Salesforce to enhance the user experience. This transformation improved customer engagement and loyalty through personalized content, optimized operational efficiency across teams, and positioned the client as a leader in the competitive lawn and garden industry.

Global Lawn and Garden Care Brand