Case Study: Oregonian/OregonLive achieves a more searchable, shareable recipe experience with Planet Argon

Oregonian/OregonLive boosts traffic and simplifies recipe search with Planet Argon

The Oregonian/OregonLive, a publishing company, faced challenges with their outdated Recipe Box platform, which hosted over 4,000 recipes. The unscalable framework provided poor search and filtering tools for readers and lacked SEO-friendly URLs, making it difficult to track traffic. They enlisted the software consultancy Planet Argon to address these issues.

Planet Argon re-engineered the responsive directory, creating a new CMS and user experience focused on three main templates. The solution made it easy for staff to manage content and for readers to search and share recipes. The vendor's work resulted in a beautiful, scalable application that led to a huge increase in traffic for Oregonian/OregonLive and freed up staff time.

Oregonian/OregonLive