Case Study: Unobravo launches a trusted AI wellbeing app with Planes Studio

Unobravo launches Clary with Planes Studio in a 4-week brand sprint

Planes Studio partnered with Unobravo, Europe’s leading online therapy service, to help them launch a new AI-powered emotional wellbeing app called Clary. The challenge was to create a clear and distinctive brand that could build trust, signal clinical credibility, and stand out in the fast-emerging and saturated AI mental wellbeing market.

The solution implemented by Planes Studio involved developing Clary's strategic brand foundations, including its "helps you human" positioning, a warm and practical tone of voice, and a visual identity built around emotional states. This created a scalable brand system and a product experience designed for a high-trust category. As a result, Unobravo successfully launched Clary with a brand and product experience engineered for credibility from day one.

Unobravo