Case Study: Slice Mobile launches the UK’s first eSIM-only network with Planes Studio

Slice Mobile powers UK’s first eSIM-only network with Planes Studio, targeting 35% of frustrated Gen Z

The customer, Slice Mobile, aimed to launch the UK's first eSIM-only mobile network to provide a hassle-free, contract-free alternative for frustrated consumers, particularly Gen Z. Their challenge was creating a technically complex app for eSIM installation and fostering brand loyalty without contracts. They partnered with the vendor, Planes Studio, to design and build the core mobile app and marketing site.

Planes Studio built a prototype to test the eSIM onboarding process and used the feedback to design an easy-to-use app with a walkthrough guide. They fully integrated the Slice brand into the product with bold colors and playful animations to build recognition and delight users. The solution successfully launched the app, with the customer stating Planes brought their brand to life in unimaginable ways and were a dream to partner with.

Slice Mobile