Case Study: Skin Rocks launches a skincare app and D2C platform with Planes Studio

Skin Rocks launches app with 50,000 first-day downloads with Planes Studio

Skin Rocks, founded by skincare expert Caroline Hirons, needed to build an e-commerce website and an industry-first app to make its vast knowledge accessible to its community of 13 million. Partnering with Planes Studio, the challenge was to develop a digital product that could deliver personalized skincare recommendations and manage a massive, constantly-changing database of products and brands.

Planes Studio implemented a comprehensive solution, developing the Skin Rocks app with a robust CMS and a system for brands to submit their own product data. Following extensive user testing with 6,000 individuals, the app launched with personalized skin profiles and a powerful filter functionality. The results were immediate, with 50,000 downloads on the first day, reaching No.1 in the Health & Fitness App Store chart. The app continues to receive 1,000 daily downloads, and Planes Studio helped Skin Rocks establish its own internal tech team to continue growing the product.

Skin Rocks