Case Study: Ennismore boosts hotel bookings with Dis-loyalty by Planes Studio

Ennismore boosts bookings with Planes Studio, saving guests over £300 per stay

Ennismore, part of Accor, partnered with Planes Studio to develop a unique mobile-first membership platform. Their challenge was to tap into consumers' desire for new experiences and instant gratification, moving away from traditional loyalty programs.

Planes Studio created the "Dis-loyalty" website, a platform that encourages users to explore new hotels and restaurants with significant discounts. The solution led to guests booking longer stays further in advance with a higher average booking value. Planes Studio helped Ennismore achieve an average saving of over £300 per booking for customers, who often recoup the annual membership fee in a single stay.

Ennismore