Case Study: Camilla Lorentzen launches Mila fitness app and grows her brand with Planes Studio

Camilla Lorentzen launches Mila with Planes Studio, hitting 60,000 pre-sale sign-ups

Camilla Lorentzen, a fitness influencer with a large online community, partnered with Planes Studio to launch a new digital business and enter the crowded fitness app market. Her challenge was to grow her brand beyond social media and develop a unique product proposition that would resonate with her audience and unlock a new revenue stream.

Planes Studio developed the Mila app, a first-of-its-kind fitness product focused on building habits rather than weight loss. The solution included features like a daily energy check-in and limited activity choices tailored to user mood. Planes Studio helped launch the app to a pre-sale community of 60,000, resulting in 20,000 subscribers in the first 24 hours and the app reaching #1 in the Health & Fitness chart in over five countries, establishing a profitable and sustainable business for the client.

Camilla Lorentzen