Case Study: Toll Brothers City Living achieves immersive, life-like sales-gallery views with Planar Systems' Clarity Matrix

Toll Brothers City Living - Customer Case Study

Toll Brothers City Living needed a standout way to market its luxury condominiums at Brooklyn Bridge Park and replicate the building’s floor-to-ceiling views in a pre-sales setting to compete in New York’s demanding market. To achieve this, Toll Brothers City Living worked with Planar Systems and selected the Clarity Matrix Video Wall product to create a dramatic, window-like viewing experience in their Brooklyn sales gallery.

Planar Systems supplied a 32-panel Clarity Matrix MX46HD video wall (4 × 8) with 4K time‑lapse content and the EasyAxis mounting system, producing a virtually seamless image (panels positioned within 5.5 mm, total depth under four inches) that integrates with the model architecture. The solution reduced install time (a video wall of this size can be mounted by two people in about half the time of other systems), allowed remote rack placement to lower heat and maintenance, and enabled Toll Brothers City Living to market more effectively and get their sales center operational quickly.

Toll Brothers City Living

Todd Dumaresq

Marketing Director