Case Study: SEPTA achieves 21st-century passenger communications and new advertising revenue with Planar Systems' Clarity Matrix video walls

SEPTA - Customer Case Study

Southeastern Pennsylvania Transportation Authority (SEPTA), the nation’s sixth-largest transit system, needed to replace decades-old CRT displays at Suburban Station that could not support modern passenger information or digital advertising. SEPTA engaged Planar Systems to deploy Clarity Matrix video walls (Clarity Matrix MX46HDS) to deliver high-resolution maps, real-time train status and a revenue-generating signage platform.

Planar Systems supplied three recessed 4x3 Clarity Matrix video walls (12 × 46" panels each) featuring ERO optically bonded glass, 800 nits brightness, 5.5 mm tiled bezels, 24/7 rating and Planar WallNet remote management. The solution improved readability and maintenance (single-panel service without full-wall shutdown), enabled UHD advertising (3840 × 2160) and seamless content mapping, and now serves up to 25,000 daily passengers while boosting ad sellability and helping SEPTA meet its ROI goals.

SEPTA

Jim Dellipriscoli

Advertising Manager