Case Study: SaskTel energizes retail experience and drives sales with Planar Systems' multi-touch displays

Retail Store Atmosphere Energized By Planar Touch Screens

SaskTel, the leading communications provider in Saskatchewan, wanted to make its retail stores more engaging to draw customers and boost sales. To achieve this, SaskTel installed Planar Systems Multi-Touch Widescreen displays (Model PT2285W) running XQ Interactive Retail software in three newly designed stores.

Planar Systems delivered a durable, projected-capacitive touch solution with a sleek zero-bezel design that customers found familiar and easy to use; paired with the XQ software, the displays energized the in-store atmosphere, increased customer engagement and helped promote sales. The positive response has led SaskTel to plan roll-outs of the Planar Systems multi-touch solution to additional stores.

SaskTel

Joel Ganong

Marketing Manager