Case Study: Hyatt Regency McCormick Place achieves clearer guest wayfinding and dynamic digital signage with Planar Systems' Clarity Matrix

Planar Video Walls Enable Chicago Hotel to Better Communicate with Guests

Hyatt Regency McCormick Place, a 4‑star hotel connected to the McCormick Place convention center that serves nearly three million visitors annually, needed more effective wayfinding and digital signage to guide large event crowds and reduce wall clutter. To address this, the hotel selected Planar Systems’ Clarity Matrix LCD Video Wall System (installed by integrator Global Service Technicians).

Planar Systems installed multiple Clarity Matrix walls in various configurations (4x2, 3x2, 2x3 and a 2x2 portrait) equipped with Planar ERO optically bonded glass, 800‑nit brightness and an off‑board electronics architecture consolidated in a six‑foot equipment rack. The solution improved guest navigation, enabled flexible promotions and event messaging, minimized maintenance disruption, and proved successful enough that Hyatt proceeded with a second project phase after seeing crisp, attention‑grabbing results.

Hyatt Regency McCormick Place

Tim Obert

Resident Manager