Case Study: NFL GameDay achieves an ultramodern on-set look with Planar Systems' LookThru OLED transparent displays

Planar Transparent Displays Give NFL Game Day Studio Ultramodern Look

NFL GameDay, NFL Network’s flagship live Sunday program, needed an on-set display solution to present live game action and recaps in a fresh, ultra‑modern way that set the show apart from other sports programming. Planar Systems answered with its Planar LookThru OLED Transparent Displays, which provide window‑like video surfaces that talent can move around and through to create a distinctive scenic space on set.

Planar Systems installed 55" Planar LookThru panels (1920×1080, 16:9) in a tiled 2×2 array plus a three‑panel vertical stack that can show single or multiple feeds; the transparent OLEDs (500 cd/m² peak white, >100k:1 contrast, 100% NTSC, 10‑bit/1.073B colors) require no backlight or enclosure and tied into NFL Network’s existing cabling. The result is a sleek, state‑of‑the‑art studio look with new creative staging options and simplified deployment—delivering visual impact without rewiring the studio.

NFL GameDay

Rick Qualliotine

Vice President of Emerging Production Platforms and Systems