Case Study: University of Oregon achieves world-class recruiting and branding with Planar Systems' Clarity Matrix video wall

Planar Displays Support Leading University’s Marketing, Recruiting and Branding Goals

The University of Oregon transformed its new Hatfield‑Dowlin football complex into a world‑class recruiting, marketing and branding environment and needed integrated digital displays that would deliver a dramatic architectural focal point and support player development and recruitment. Working with architect Firm151 and A/V integrator CompView, the university selected Planar Systems to supply a range of displays — most notably the Clarity Matrix video wall system plus Planar UltraLux, PS‑Series, EP‑Series and PXL monitors — to fulfill its digital information strategy.

Planar Systems delivered a 64‑panel Clarity Matrix MX55HD video wall tiled into a 35‑foot L‑shaped lobby canvas (over 132 million pixels, 800 nits, 3500:1 contrast) with EasyAxis™ mounting for near‑seamless (<3.8 mm) front access, and deployed more than 60 additional Planar displays throughout the facility. The installation created an awe‑inspiring visual centerpiece that strengthens branding and recruiting — “help[ing] us in recruiting top performers,” per the University of Oregon — while providing measurable technical benefits (high brightness/contrast, energy‑saving design and reduced heat) and a durable, long‑term return on investment.

University of Oregon

Jeff Hawkins

Senior Associate AD