Case Study: Mercedes‑Benz achieves an immersive, interactive Visionary Center with Planar Systems' Clarity Matrix MultiTouch

Interactive Video Walls Fuse Digital Content with Engineered Designs at the Mercedes-Benz Visionary Center

Mercedes‑Benz reimagined its Visionary Center at the Vance, Alabama manufacturing site to better showcase concept vehicles, future technologies and serve as a training space, and needed updateable, high‑performance interactive displays. To meet that challenge, Mercedes‑Benz worked with design and digital partners and selected Planar Systems’ Clarity Matrix MultiTouch video wall solution for a branded, tactile experience.

Planar Systems supplied two Clarity Matrix MultiTouch interactive LCD video walls (installed in 3x1 and 2x1 configurations) featuring Planar ERO optical bonding and off‑board electronics; Anode delivered a custom CMS and multi‑user touch interface to drive them. The installation delivered seamless integration with the room’s LED inlays and graphics, highly responsive, accurate touch performance and installation flexibility (no power required behind displays), resulting in a more immersive visitor experience and an effective tool for employee brand‑immersion training.

Mercedes-Benz