Case Study: Ice-O-Matic achieves increased trade-show traffic and new business with Planar Systems' Planar Mosaic

Ice-O-Matic - Customer Case Study

Ice-O-Matic, a global maker of commercial ice machines, wanted a way to stand out and drive traffic at leading food-industry trade shows. To achieve a distinctive, attention-grabbing exhibit, Ice-O-Matic turned to Planar Systems and its Planar Mosaic Architectural Video Wall to create a first-of-its-kind display that would visually reinforce the brand and draw attendees into the booth.

Planar Systems supplied a custom Mosaic configuration—one 55" Vincent tile (AD55) and three 22" Salvador tiles (AD22) mounted in an overlapping layout beneath a projection screen—with Planar CAD files and a configuration mask enabling Pixelfire to animate cascading ice that mirrors Ice-O-Matic’s logo. The Mosaic’s unique tile sizes, Mosaic Mount, and high-brightness direct-LED performance delivered a reliable, install-friendly solution that, according to Ice-O-Matic, generated “an enormous amount of interest,” increased booth traffic and produced new business opportunities for the company and its channel partners.

Ice-O-Matic

Scott DeShetler

Ice-O-Matic