Case Study: Lowe Campbell Ewald achieves immersive client engagement and collaborative presentations with Planar Systems' Clarity Matrix MultiTouch

Campbell Ewald - Customer Case Study

Lowe Campbell Ewald moved into new headquarters in Detroit and wanted a state-of-the-art digital display solution to create a memorable client experience and transform how pitches and presentations are developed and delivered. To achieve this, the agency selected Planar Systems’ Clarity Matrix MultiTouch LCD Video Wall (Clarity Matrix MultiTouch) to serve as a dual-sided interactive centerpiece for the lobby and shared-wall conference room.

Planar Systems delivered back-to-back 2x2 video walls (four 55-inch Clarity Matrix MX55HDS panels per wall) that provide up to 32 simultaneous touch points, pinpoint accuracy, and the ability to show independent content on each side — enabling immersive branding in the lobby while supporting collaborative, annotated client presentations in the conference room. The Clarity Matrix solution also offers 5.5 mm tiled bezels, 1920×1080 panels, 800-nit brightness, 3500:1 contrast, a 50,000-hour backlight life and Planar’s EasyAxis mounting for a ~4" depth and easy serviceability; the result is a clear “wow” factor, improved client engagement, and flexible multi-user, multi-content presentation capabilities for Campbell Ewald.

Campbell Ewald

Mark Lesnau

Media Systems Engineer