Case Study: Audi AG achieves immersive 2D/3D customer engagement and effective staff training with Planar Systems' Clarity Matrix 3D Video Wall

Audi AG - Customer Case Study

Audi AG turned to Planar Systems to create immersive 2D/3D experiences at its Audi Driving Experience Center in Neuburg, Germany to better entice customers, educate car owners and provide staff training. Seeking a unique, high‑quality display solution, Audi selected Planar Systems’ Clarity Matrix 3D Video Wall with G2 Architecture to deliver cinematic 3D and bright, high‑resolution 2D content across public and training areas.

Planar Systems implemented 50 55‑inch Clarity Matrix displays in single and video‑wall configurations (including 3x3, 4x4 and 6x3 walls), using features such as flicker‑free stereoscopic 3D, 1920x1080 panels, 50,000‑hour life, 3500:1 contrast, a 4.2" mounted depth and Planar’s EasyAxis mounting. The solution improved customer engagement and training capabilities—viewers report image quality rivaling cinema—and delivered operational efficiencies (fewer components, single signal converter for four displays) and flexible use for presentations and rentable events.

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