Case Study: Alma Rosa Winery & Vineyards achieves a memorable tasting-room experience and boosts guest engagement with Planar Systems' Clarity Matrix Video Wall

Alma Rosa Winery & Vineyards - Customer Case Study

Alma Rosa Winery & Vineyards, an organic-focused winery with a tasting room in Buellton, California, needed to differentiate itself in a crowded local market and create an authentic, memorable guest experience that connects visitors to its vineyards. To accomplish this, the winery chose Planar Systems’ Clarity Matrix Video Wall to stream real-time vineyard footage, showcase 4K imagery, and serve as a dramatic focal point for customer engagement and education.

Planar Systems provided a 3 x 2 Clarity Matrix LX55HDS array on the EasyAxis mounting system, installed by Central Coast Audio Visual and programmed with a four-quadrant content strategy to mix live streams, photos, video and external inputs. The ultra-thin Clarity Matrix (mounted depth <4 in, 5.5 mm tiled gap, 500-nit, 1920x1080, 3500:1) delivered a strong “wow” factor, enabled remote power/control for lower cost of ownership, helped meet the tasting-room opening deadline through Planar’s remote support, and created a distinctive attraction that management says increases visitor engagement and return visits.

Alma Rosa Winery & Vineyards

Tom O’Higgins

General Manager