Case Study: TOUS expands loyalty management with multi-campaign support from Plain Concepts

TOUS supports multiple loyalty campaigns simultaneously with Plain Concepts

TOUS, an international lifestyle brand of affordable luxury, faced a challenge with its legacy loyalty system that could only support one promotional campaign at a time. This limitation hindered its international expansion plans. TOUS engaged vendor Plain Concepts to refactor this legacy code and develop a new back-office platform for its commercial and sales teams using Java, Spring, and Angular.

Plain Concepts refactored the legacy system to support multiple simultaneous campaigns and introduced unit testing for stability. In parallel, the vendor developed a new back-office management platform from scratch. The solution provided TOUS with the ability to run multi-campaign points programs, improved system scalability for global growth, and gave its business departments full control over loyalty activities.

TOUS