Case Study: Superdrug achieves 400% fulfilment capacity increase with Plain Concepts' cloud-native Azure platform

Superdrug boosts fulfilment capacity by 400% with Plain Concepts

Superdrug, a leading UK health and beauty retailer, faced a dramatic shift to online shopping that overwhelmed its legacy on-premise system, which suffered from outages and could only process 56 transactions per minute. Recommended by a partner, Superdrug engaged Plain Concepts to design a new cloud-native Azure platform to support a distributed store-based fulfilment model.

Plain Concepts decomposed the legacy monolith into scalable microservices on Azure Web Apps, using Azure SQL and Terraform. The solution automated order routing and was integrated with CI/CD pipelines. This new platform built by Plain Concepts increased Superdrug's fulfilment capacity by 400%, supporting 300 transactions per minute without outages and eliminating the need for on-call support during peak periods.

Superdrug