Case Study: Privalia achieves centralized, data-driven A/B testing across Web, Android and iOS with Plain Concepts

Privalia centralizes A/B testing across Web, Android and iOS with Plain Concepts, serving 34 million users

Plain Concepts worked with Privalia, a leading global fashion e-commerce outlet, to address their challenge of running A/B tests. Privalia was using multiple tools with decentralized information, which led to errors and made it difficult to validate hypotheses and analyze results efficiently across their web and mobile platforms.

The solution implemented by Plain Concepts was a centralized A/B testing platform built from an open-source solution and extended with specific functionalities. They applied Test-Driven Development and created dedicated SDKs for Web, Android, and iOS. This provided Privalia with a consistent experience across all environments, significantly reducing experimentation time and improving the accuracy of their results.

Privalia