Case Study: Varo achieves 15% better account-linking success with Plaid

Varo makes premium financial services available to everyone, no matter where they start out

Varo is a mobile-first bank focused on improving customers’ financial health, offering products like no-fee checking, high-yield savings, and automated savings tools. As Varo scaled, their original account-linking technology delivered a poor user experience (under 50% success) and drove a high volume of support calls, so they selected Plaid to provide more reliable account connections and data access.

Plaid implemented its account-linking integration and Plaid Direct service so customers could connect external bank accounts to Varo and export Varo data to third‑party apps. Since launching the Plaid integration Varo’s linking success rate has improved by 15%, more than 176,000 customers used Plaid Direct in the first five months (over 1,500 daily), customer service calls tied to failed linking fell out of the top ten, and Varo gained higher conversion and better data for product development.

Varo

James Pelham Burn

Product Manager