Case Study: Positive Finance achieves seamless payroll-based employee giving and impact investing with Plaid

Streamlining impact finance with Positive Finance

Positive Finance is a Certified B Corp impact finance platform that helps employees save and donate a portion of their paycheck to nonprofits. To connect users’ bank accounts and payroll providers across thousands of U.S. financial institutions and to assess customers’ cash flow and fraud risk, Positive Finance partnered with Plaid, using Plaid’s coverage, onboarding support and data products (including Transactions) to link funding sources and gather the account-level insights they needed.

Plaid enabled Positive Finance to securely connect employee accounts, surface transaction and cash‑flow data for risk and personalization, and streamline onboarding through direct support and integrated APIs. With Plaid’s coverage and Transactions data driving automated payroll donations and savings flows, Positive Finance has reliably scaled its product capabilities, improved customer onboarding, and positioned itself to expand to new geographies while staying aligned with its impact mission.

Positive Finance

Fabien Lamaison

CEO and Founder