Case Study: Steady achieves a $5,500 average annual income increase and faster onboarding with Plaid

Steady uses financial data to help its members make more money

Steady, a platform serving more than 2.5 million hourly and gig workers facing income uncertainty, needed permissioned financial data to personalize job recommendations, measure impact, and help members avoid predatory financial choices. To solve this, Steady turned to Plaid so members could securely connect their bank accounts and let the app analyze income trends and recommend opportunities.

Using Plaid’s account-connection and payments capabilities, Steady reduced onboarding to about 45 seconds, saw connected members open the app 65% more, and dispatched over $3M in rewards via ACH in one year. With Plaid-powered insights and payouts, participating Steady members earn on average $5,500 more per year and the company can target emergency grants of up to $1,000 to those who need them.

Steady

Kabir Shukla

VP of Product